About the Unit

The Organizational Communication unit is working on questions concerning communication management and communication planning (PR) as well as organizational and health communication. The focus is on strategic communication as a contributor to organizational (profit and non-profit) success and likewise on its implications for societal development.

Research on the role of communication for an organization as a process is seen as a main goal.

The unit was established in 1985 with a clear orientation towards economics and management. Public Relations and Organizational Communication became basic modules in the Bachelor and Master curriculum. Since 1997, students are able to specialize in the area of health communication.

The unit’s research work entails a broad socio-scientific approach and a distinct accent on the application of corresponding theoretical basics. The contribution of communication to reach organizational and social goals is explored. Over the years, research projects on the following topics have been accomplished: public relations of public administrations in Austria, public relations of scientific libraries, public relations and crises, health communication, public diplomacy, public relations in Austria: history, profession, professionalization.

Moreover, we conduct applied and practice-oriented research. Led by scientific members of the unit, students gain experience when contributing to those projects. Concurrently these activities are characterized by a high degree of scientific and furthermore practical and professional relevance.

  • News
    The virtual international conference „The Mediality of the Letter – diplomatic Correspondence in the Context of Early Modern Letter Culture ” will take place via Webex on 29th/30th/31st October.
    In social pedagogical practice employees (agents) are confronted with a variety of challenges in complex, open social problem situations that have to be dealt with "professionally“ and with „ qualitatively“.
    As part of a six year long laser scan-monitoring in the Hohen Tauern geoscientists from Austria, Germany and Switzerland (GEORESEARCH, University of Salzburg, TU Munich, University of Bonn, University of Lausanne) examined the connection between the current glacier retreat and rockfall activity.
    New publication from the der MINT and the Media Didactics of the University of Salzburg by Waxmann Verlag.
    The EPU Project Call 2020 is now open! The deadline for submissions is the 17th November 2020 (12:00).
    The Faculty of Slavic Studies, the cultural centre DAS KINO and the Russian Centre invite you to the fifth series of cinema films from Eastern and Central Europe. As part of the film club „Slawistyka, Slavistika, Cлавистика“ award winning current Polish, Russian and Czech films with political and social themes will be shown.
    Applications for two dissertation prizes (worth 2,000 euros each) can be made until the 31st October.
    The Language Center has been active in the field of intercomprehension didactics for almost 20 years,Well-known multilingual didactics experts, came together to present the current state of research in this area.The result is the anthology "Lehr- und Lernkompetenzen für die Interkompehension. Perspektiven für die mehrsprachige Bildung (Teaching and Learning Skills for Intercomprehension. Perspectives for Multilingual Education)"Band 10 der Salzburger Reihe zur Lehrer/innen/bildung.
    During the time of Corona, in particular, it became clear just how important it is to support students digitally in their every day university life. The project „On Track“ – stay on track combines digital and social worlds. It is starting at the right time!
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