Barrierefreiheit: Kurzbeschreibung des Bildes

Social psychology deals with how situational contexts affect human experience and behavior. Above all, the basic psychological functions such as perception, judgment, memory, thinking, emotion, motivation and behavior are considered. What influence does mood have on our thinking, for example? How does physical distance to situations affect their memory? What are the consequences of high or low self-esteem? Social psychology deals in particular with the psychological processes behind important everyday phenomena. How do people form their attitudes? What information do they use to make judgments and make decisions? In particular, the social context is envisaged. Classic topics of social psychology include social perception (e.g., social stereotypes), social behavior (e.g., help behavior, aggression), interpersonal attraction, social influence (e.g., compliance, attitude change), and group processes (e.g., cooperation and competition). Social psychology is basic research, but also provides important implications for the practice, for example for the application areas of advertising and consumption, school, work and organization, environment, disease and health. Social psychological findings can be used to solve problems.


Social psychology plays a role in the most diverse areas of everyday life. Here are two examples: A famous example in the history of literature is an episode of the character of Tom Sawyer. The character makes all sorts of nonsense and get punished by his aunt Polly again and again painstaking work. One day he is sentenced to cancel the house fence. When his friend Ben strolls by, the ridicule does not last. But Tom is not impressed: Who wants to go swimming, if he gets the chance to paint a fence instead! With all possible enthusiasm, Tom delves into the work, applies here a brush stroke, eyeing there a not yet perfectly whitewashed body. Ben is incredulous - and gets curious. Would not he like to brush a bit? Tom looks skeptical: Can Ben do that well enough? His aunt Polly is very critical in such things ... Ben gets nervous. He has an apple he can give to Tom! Tom squirms a bit, finally he agrees. At the end of the day he convinced several of his friends that they would like nothing better than to paint this one fence. He has made his friend an option of recreational tasting that he would not have dreamed of - had it not been so hard to reach. It was only when Tom referred to his critical aunt, subliminally hinting that only the best would accomplish such a task could he convince Ben. Moreover, the friend even paid to do the work. Painting the fence now appears as something very special. With socio-psychological theories such as consistency theories, these processes of social influence can be interpreted.


The expectation that an event will occur is more likely to actually occur. For example, Ulrike F. is convinced that she has no chances in the opposite sex and is uninteresting. So she behaves like someone who has no chances: She stays in the background and does not approach people. Even if someone is interested in them, they do not perceive their advances as such and cause them to flinch or doubt their honest intentions. Ulrike is likely to remain single, confirming her expectations. In social psychology, this phenomenon is called "self-fulfilling prophecy."


  • News
    Salzburg's Armenia expert Jasmine Dum-Tragut reported in the Salzburg Nachrichten on the 12th October about the situation in Nagorna-Karaback in Armenia. The roots of the conflict go back a long way here. That makes a compromise difficult at the moment.
    New publication from the der MINT and the Media Didactics of the University of Salzburg by Waxmann Verlag.
    The EPU Project Call 2020 is now open! The deadline for submissions is the 17th November 2020 (12:00).
    With Jun.-Prof. Dr. Matthias Niedenführ, MA (University of Tübingen) on the 20th October 2020 at 18:00 in the Bibliotheksaula ( Library Hall) .
    In cooperation with the œnm.
    The Faculty of Slavic Studies, the cultural centre DAS KINO and the Russian Centre invite you to the fifth series of cinema films from Eastern and Central Europe. As part of the film club „Slawistyka, Slavistika, Cлавистика“ award winning current Polish, Russian and Czech films with political and social themes will be shown.
    A newly published volume discusses migration in the context of education as an internal and external scientific problem. The publication brings together contributions from the annual series of lectures „Erziehungswissenschaftliche Migrationsforschung in vergleichender Perspektive (Educational migration research in a comparative perspective)“.
    Salzburg's Armenian Expert Dum-Tragut reports from Jerewan and also appeals to Federal President Van der Bellen Federal Chancellor Kurz for help.
    Weds 20. October 2020, 18:00-19:00, Atelier im KunstQuartier, Bergstraße 12, 5020 Salzburg - login details: Webinar (Webex Meeting): - Meeting number (access code): 137 220 1546 - Meeting password: WPg2Dwq4X4b
    TUES 13th October 2020, 19:30 , Atelier im KunstQuartier, Bergstr. 12a, Salzburg. The SWEET SPOT series sees itself as a forum for classical and completely new productions of electroacoustic music in Salzburg. Pieces of the genre are heard and discussed with one another. Each concert is accompanied by a short introduction and the opportunity to exchange ideas about what has been heard.
    Applications for two dissertation prizes (worth 2,000 euros each) can be made until the 31st October.
    The Language Center has been active in the field of intercomprehension didactics for almost 20 years,Well-known multilingual didactics experts, came together to present the current state of research in this area.The result is the anthology "Lehr- und Lernkompetenzen für die Interkompehension. Perspektiven für die mehrsprachige Bildung (Teaching and Learning Skills for Intercomprehension. Perspectives for Multilingual Education)"Band 10 der Salzburger Reihe zur Lehrer/innen/bildung.
    During the time of Corona, in particular, it became clear just how important it is to support students digitally in their every day university life. The project „On Track“ – stay on track combines digital and social worlds. It is starting at the right time!
  • Veranstaltungen
  • 21.10.20 Gesundheitsfördernde Effekte von Musikhören – Die Rolle des psychobiologischen Stressystems
  • Alumni Club
  • University of Salzburg's facebook site University of Salzburg's twitter site University of Salzburg's instagram site University of Salzburg's flickr site University of Salzburg's vimeo site